About Jasmine

I'm a passionate user-centered designer and knowledge seeker at the heart. I thrive finding simple and creative solutions to complex problems. My ability to learn quickly and adapt to new technologies has been extremely beneficial as a product designer.

My interests have always lied at the intersection of humanity and technology. While pursuing a music degree, I found myself gravitating towards design. I taught myself the principles of visual and web design while I was trying to build my own website. After my education I pursued a career in hospitality management and customer service out of my natural curiosity about people.

Working in a solely human-centric profession has helped me develop deep empathy for people and it had become the foundation for my design decision-making process. Here are few things that I've designed and put into practice during my past 9 years of customer service experience:

  • I worked relentlessly with my department managers to create better, more intuitive internal tools for company staff members.
  • I guided and designed an entire process that helped the company launched their newest product line (from ideation to end users).
  • I redesigned the UI for company's homepage to make the booking system more intuitive and easy to navigate (as a result customer re-booking rate was increased by 16% the following month).

It wasn't until I was on the verge of starting my own business when I realized that I've been doing user experience design all along. Designing solutions to solve problems is what gets me out of bed every morning, eureka!

With my newfound epiphany, I made up my mind that I wanted to do user experience design full time. In October of 2016, I joined DesignLab’s UX Academy course, an intensive mentorship and project-based learning program. I have gained a solid understanding of the UX design process upon completion of this 520 hour program.

I believed that I am where I am now because of the convergence of multiple different paths. My diverse background combined with design expertise is what sets me apart as a designer.

Skills & Tools

  • Adobe creative suite
  • Sketch
  • InVision | Marvel
  • Personas
  • Interaction design
  • Sitemaps
  • Wireframes
  • Prototypes
  • Visual design
  • Comfortable with HTML & CSS

Using Format