About Jasmine

I'm a passionate user-centered designer and knowledge seeker at the heart. I thrive finding simple and creative solutions to complex problems. My ability to learn quickly and adapt to new technologies has been extremely beneficial as a product designer.

My interests have always lied at the intersection of humanity and technology. While pursuing a music degree, I found myself gravitating towards design. I taught myself the principles of visual and web design while I was trying to build my own website. After my education I pursued a career in hospitality management and customer service out of my natural curiosity about people.

Working in a solely human-centric profession has helped me develop deep empathy for people and it had become the foundation for my design decision-making process. Here are few things that I've designed and put into practice during my past 9 years of customer service experience:

  • I worked relentlessly with my department managers to create better, more intuitive internal tools for company staff members.
  • I guided and designed an entire process that helped the company launched their newest product line (from ideation to end users).
  • I redesigned the UI for company's homepage to make the booking system more intuitive and easy to navigate (as a result customer re-booking rate was increased by 16% the following month).

It wasn't until I was on the verge of starting my own business when I realized that I've been doing user experience design all along. Designing solutions to solve problems is what gets me out of bed every morning, eureka!

With my newfound epiphany, I made up my mind that I wanted to do user experience design full time. 

I believed that I am where I am now because of the convergence of multiple different paths. My diverse background combined with design expertise is what sets me apart as a designer.

Skills & Tools

  • Adobe creative suite
  • Sketch
  • InVision | Marvel
  • Personas
  • Interaction design
  • Sitemaps
  • Wireframes
  • Prototypes
  • Visual design
  • Comfortable with HTML & CSS

Are you looking for a detail oriented Product Designer trained in all aspects of User Experience Design? Will it help if she has transdisciplinary skills, is an excellent team player and values efficiency? Well then, let's connect.

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